There’s a growing awareness in today’s world that everyone—from corporate giants to small business owners to normal everyday people—needs to make an effort to reduce our impact on the environment. Many in the short-term rental industry are realizing that they are definitely part of this collective, too, and are taking steps to ensure a greener future for all of us by embracing more sustainable vacation rentals.

If you’re wondering if and how guests think about sustainability, the answer is a resounding, “Yes.” A survey conducted by Booking.com in 2022 shows that 78% of travelers intend to stay in sustainable vacation rentals at least once in 2023. It seems that many of today’s travelers are increasingly aware of the impact tourism has on the environment and they want to do their part when making travel plans. So, property owners and managers who invest in more sustainable practices are not only doing the right thing for the environment, but they’ll likely see increased bookings, potentially earn higher rates for their properties and even attract return business from guests who value this commitment to sustainability.

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